Last updated: 08/03/2024
https://emergencyhero.co.uk/ ("our website") is operated by Emergency Hero, a private limited company incorporated and registered in England and Wales, registered office at 5a Maclaren House, M32 0FP, trading as Emergency Hero ("we", "us", "our").
By browsing our website, you confirm that you agree to this Privacy Policy. If you do not agree, you must not use our website.
"Personal Data" or "Personal Information" means any information about an individual from which that person can be identified. It does not include "Anonymous Data" where the identity has been removed.
We keep this Privacy Policy under regular review and may make changes from time to time. Please check it each time you use our website.
For the purposes of this policy, you are the data controller and Emergency Hero is the processor.
We have appointed a Data Protection Officer (DPO) responsible for overseeing questions relating to this Privacy Policy. If you have any questions, including requests to exercise your legal rights, please contact:
DPO: Aaron McwilliamEmail: hello@emergencyhero.comPost: The Lancastrian Office Centre, Suite 5B Maclaren House, Talbot Rd, Manchester, M32 0FP
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO) at ico.org.uk. Our ICO registration number is ZB117319. We would appreciate the chance to deal with your concerns first, so please contact us in the first instance.
We may collect, use, store, and transfer the following types of Personal Data:
- Identity Data: full name, username, marital status, title, date of birth, gender
- Contact Data: billing address, delivery address, email address, telephone numbers
- Financial Data: bank account and payment card details
- Transaction Data: details about payments to and from you, and services purchased
- Technical Data: IP address, login data, browser type and version, time zone, location, operating system, and other technology used
- Usage Data: information about how you use our website and services
- Marketing and Communications Data: your preferences for receiving marketing from us
We do not collect Special Categories of Personal Data or data about criminal convictions and offences. Our website is not intended for individuals under the age of 18, and we do not knowingly collect data relating to children.
We collect data through:
- Direct interactions — applying for services, making purchases, creating an account, subscribing to services, or contacting us
- Automated technologies — cookies and server logs
- Third-party sources — analytics providers, advertising networks, payment and delivery providers, data brokers, and publicly available sources such as Companies House
Our website may include links to third-party websites, plug-ins, and applications. Clicking those links may allow third parties to collect or share data about you. We are not responsible for their privacy policies and recommend you read the privacy policy of every website you visit.
We will only use your Personal Data when the law allows. We most commonly use it to:
- Perform a contract we are entering into or have entered into with you
- Comply with legal obligations
- Send marketing communications, based on your preferences and consent
Specifically, we use your data for:
- Registering you as a new customer — Identity Data and Contact Data
- Processing and delivering your orders — Identity Data, Contact Data, Financial Data, Transaction Data, and Marketing Data
- Managing our relationship with you — Identity Data, Contact Data, Profile Data, Transaction Data, and Marketing Data
- Enabling participation in competitions or surveys — Identity Data, Contact Data, Profile Data, Usage Data, and Marketing Data
- Administering and protecting our business and website — Identity Data, Contact Data, and Technical Data
- Delivering content and advertisements — Identity Data, Contact Data, Profile Data, Usage Data, Marketing Data, and Technical Data
- Analytics to improve our services — Technical Data and Usage Data
- Making suggestions and recommendations — Identity Data, Contact Data, Technical Data, Usage Data, Profile Data, and Marketing Data
We will only use your Personal Data for the purposes for which it was collected. If we need to use it for an unrelated purpose, we will notify you and explain the legal basis for doing so.
We may share your Personal Data with:
- Internal third parties acting as joint controllers or processors (e.g. contractors or consultants)
- Potential business buyers in the case of a merger, acquisition, or sale
All third parties are required to respect the security of your Personal Data. We do not transfer your Personal Data outside of the European Economic Area.
You will receive marketing communications from us if you have requested information or purchased services and have not opted out. We will obtain your express consent before sharing your Personal Data with third parties for marketing purposes. You can withdraw consent at any time via the unsubscribe link in any marketing email.
You can set your browser to refuse all or some cookies. If cookies are disabled, some website functions may not work properly. For more details, please see our Cookies Policy.
We have implemented appropriate security measures to prevent unauthorised access, use, alteration, or disclosure of your Personal Data. Only authorised personnel with a business need to know will have access to your data. We have procedures in place for dealing with suspected data breaches.
We will only retain your Personal Data for as long as necessary to fulfil the purposes for which it was collected. By law, we must keep basic customer information for 7 years for tax purposes. Anonymised data may be retained indefinitely for research or statistical purposes.
Under data protection law, you have the right to:
- Request access to your Personal Data
- Request correction of inaccurate data
- Request erasure of your Personal Data
- Object to processing for certain purposes
- Request restriction of processing
- Request data portability
- Withdraw consent at any time
To exercise any of these rights, please contact our DPO using the details above. Access to your data is free of charge, though we may apply a fee if a request is unfounded, repetitive, or excessive. We may need to verify your identity before fulfilling your request.
If any provision of this Privacy Policy is found to be invalid, illegal, or unenforceable, the remaining provisions will continue in full force and effect.
By continuing to browse our website, you are agreeing to this Privacy Policy.